The Way To identify value in your bets? That's the big question. My friend, Alex Napier who operates the most effective Bet Soccer website, safe online gambling agency has asked me to write this article to describe how bookmakers' percentages are calculated and how they supply a guide to assessment of value in the odds on offer. He has asked me to look at soccer betting, where, because of the few possible outcomes (three choices - win, lose or draw) the odds offered are short within any event.

A perfectly "balanced book" where the odds offered exactly reflect the possibility of each team winning or perhaps the draw would produce an overall total of 100.00%. Theoretically the bookmaker will profit through the total percentage on the match less 100.00%. Within the above table bookmaker 1 should profit by 11.89% of turnover on the match and bookmaker 2 by 11.23%.