'Hawk Tuah' star Hailey Welch's multi-million dollar memecoin disaster has gone from bad to worse after a damning lawsuit was filed Thursday. 

The group behind social media star Hailey Welch's memecoin - which dramatically crashed just hours after its launch - are being sued after failing to register the cryptocurrency, according to court records.

The lawsuit, filed by investors, accuses overHere Ltd., its founder, Clinton So, and social media influencer, Alex Larson Schultz, as well as the Tuah The Moon Foundation of unlawfully promoting and selling cryptocurrency that was allegedly never properly registered.

Memecoins, which rely on cultural references and online fandoms to gain traction, are accessible and DreamProxies.com have a low barrier to create, investors said, adding that Welch's 'frenzied' marketing of the token added to its raised appeal.