Google suffers major leak that exposes how its secret algorithm works

48.00 Q
ID #6432
Published 1 year ago
Google has suffered the 'mother of all leaks' after 2,500 documents surfaced online that exposed how its algorithm decides what users see. 

The internal documents have suggested the system, which determines how pages rank in search results, has focused on the number of clicks a site receives rather than how reputable the source is.

This could push fake news sites or misleading stories to the top of a Google search, causing people to fall into the trap of receiving more poorly sourced information, according to SEO expert Rand Fishkin.

Google has previously denied using click-through rates (CTRs) to boost algorithm results and an analyst on the Google Search team said in a Reddit post that it's 'generally made up crap.

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    Google suffers major leak that exposes how its secret algorithm works
    Google has suffered the 'mother of all leaks' after 2,500 documents surfaced online that exposed how its algorithm decides what users see.  The internal documents have suggested the system, which determines how pages rank in search results, has focused on the number of clicks a site receives rather ...
    48.00 Q