The second lever is external corroboration. AI systems cross-reference claims across industry sites. A brand that appears in several independent sources looks like a safer citation than one that exists only on its own webs Most companies have no idea if AI assistants mention them. The usual assumption is "we rank well, so we must be fine", and it is often wrong: a page can sit in the top ten for years and still never appear in a generated ans Two patterns usually show up. First, the same few competitors appear consistently, because their facts are repeated across many independent sources.

Second, pages with plain factual answers and a visible pricing section get quoted far more often than heavy marketing pa The audit itself is cheaper than it sounds. Write down ten questions your customers would ask before they contact you. Run them through two or GEO check by Realpav three assistants.