The internet gambling sector is the most profitable industry on the web. Millions of people across the world are wagering on sports online, playing online poker, bingo and even the lottery online at any of the thousands of gambling sites available on the net. Even those who have never visited a land based casino or a local bookie are finding themselves visiting online casinos and poker rooms frequently.

As such, what makes gambling on the net so appealing? Yes, you may play any game of your choice without needing to leave your favorite chair. Yet, you will not be served free drinks; you will not be able to watch the game you have wagered on from big TV screens; you may neither see the facial expressions of your poker opponents nor to hear the sounds of the coins fall from the slot machine when you hit the big jackpot...