When developing a digital approach for Baby Boomers, the primary action is to abandon old stereotypes about their digital capabilities. The reality shows a different picture. Research confirms that 78% of older adults possess a smartphone. The primary difference is not access but frequency only 14% of this group are online "almost constantly" compared to 63% of 18-29 peers. This points to a purpose-driven engagement approach, prioritizing platforms like email, search engines, and shopping apps over the perpetual scrolling common of different age groups.

When selecting specific platforms, the data reveals a clear platform concentration. Facebook continues to be the leading social platform for helpful resources Boomers, with a significant majority showing usage. YouTube ranks second at about seven in ten. But, platforms popular with the youth see significantly lower adoption with older users.