When planning a digital plan for Baby Boomers, the primary action is to let go of old myths about their digital capabilities. The truth shows a different landscape. Data confirms that roughly four-fifths of older adults possess a connected phone. The primary difference is not access but frequency only 14% of this group are online "almost constantly" compared to 63% of their grandchildren's generation. This suggests a purpose-driven usage approach, similar website favoring platforms like electronic mail, search engines, and e-commerce applications over always-on consumption characteristic of different age groups.

When selecting the best channels, the statistics reveals a distinct generational divide. Meta's platform is still the dominant social network for Boomers, with 88% indicating usage. YouTube follows closely at 69%. But, apps popular with Gen Z and Millennials experience far lower usage with older users.