When developing a social media plan for Baby Boomers, the critical action is to abandon old stereotypes about their tech adoption. The reality reveals a more nuanced landscape. Studies shows that roughly four-fifths of older adults possess a mobile device. The primary difference is not adoption but frequency merely 14% of this group are online "almost constantly" compared to 63% of their grandchildren's peers. This indicates a deliberate online activity approach, prioritizing platforms like email, search engines, and retail platforms over always-on consumption characteristic of other demographics.

For choosing specific platforms, the statistics shows a clear platform concentration. Meta's platform remains the leading social network for older adults, culinary bloggers with a significant majority reporting engagement. YouTube follows closely at a strong percentage.