When developing a digital strategy for the mature demographic, the first step is to let go of old assumptions about their digital capabilities. The data shows a more complex story. Data confirms that roughly four-fifths of adults aged 65 and older now own a mobile device. The main difference is not access but frequency only 14% of seniors are online "almost constantly" compared to 63% of younger cohort. This Internet page suggests a purpose-driven engagement approach, prioritizing apps like email, search, and retail platforms over always-on consumption common of different age groups.

For choosing the right social networks, the statistics highlights a distinct platform concentration. Meta's platform remains the primary app for older adults, with a significant majority indicating usage. The video platform follows closely at about seven in ten. Yet, platforms trending with Gen Z and Millennials have dramatically reduced adoption in this segment.