Deciding to target marketing to the Baby Boomer generation is not just a strategic choice it is possibly the most profitable marketing decision a company can pursue in the modern economic climate. This generation, now between the ages of approximately 59 to 77, holds an astounding percentage of the America's disposable income, try these guys turning them easily the most affluent cohort in history. Ignoring this powerful financial power is not just a missed opportunity but a critical commercial blunder.

The massive scale of the Baby Boomer market is truly impressive. Numbering roughly 76 million in the United States just in America, this cohort accounts for a substantial segment of the total population.