When planning a digital strategy for travel influencers Baby Boomers, the first move is to let go of obsolete stereotypes about their tech adoption. The data paints a more complex story. Studies shows that roughly four-fifths of older adults now own a smartphone. The key difference is not access but rhythm just 14% of older adults are online "almost constantly" compared to 63% of younger generation. This points to a session-based online activity approach, prioritizing platforms like electronic mail, search engines, and retail platforms over the perpetual scrolling typical of different age groups.

When selecting the best channels, the numbers shows a distinct platform concentration. Meta's platform is still the leading social network for older adults, with a significant majority showing usage. The video platform is also prominent at 69%.