The on-line gambling industry is the most profitable industry online. Millions of people around the world are wagering on sports online, playing online poker, bingo and also the lottery online at any of the thousands of gambling sites available on the net. Even individuals that have never visited a land based casino or a local bookie are finding themselves visiting online casinos and poker rooms frequently.

As such, what makes gambling on the net so appealing? Yes, you may play any game of your decision without having to leave your favorite chair. But, you won't be served free drinks; you won't be able to watch the game you've got wagered on from big TV screens; you can neither see the facial expressions of your poker opponents nor to hear the sounds of the coins fall from the slot machine when you hit the big jackpot...