In our must-read Mail+ column, viagra xl Steve Jackson reveals what's REALLY going on in the worlds of media and politics

When will Ten kill off its pet Project? 
Remember the last time you sat down and enjoyed watching a rollicking instalment of Channel 10's 'news done differently' gibberfest The Project? 

No? Us neither.

Despite getting prime-time billing and being fronted by the network's only star, Sarah Harris, the program rarely finishes in the top 20 most-watched shows each night. 

What's more, OzTam figures show less than one per cent of Australians tune in - and even that miniscule audience is in freefall.

And all this despite the network's comically bizarre humble-brag that 'The Project is the only news program in the world that doesn't use canned laughter'. (Er, we must have missed all those belly laughs on Four Corners).