Online poker strategy is a hot topic throughout the Internet since the explosion of poker's popularity in the past decade. Since the inception of televised poker (most notably by ESPN), online gambling web sites have invested millions of dollars' worth of advertising on tv networks for the sole purpose of luring poker aficionados to their sites. While advertising for online gambling is just not legal in many states, these poker web sites conveniently sidestep the legality by advertising "for fun" sites where customers can't use their very own money, with a near-identical domain name registered for actual monetary commitment nearby. For this reason, online poker draws countless new customers each day and fortunes are won and lost at Internet card tables.

Like any form of entertainment, online learn poker has experts willing to sell their secrets to the highest bidders.