Online poker strategy is a hot topic throughout the Internet since the explosion of poker's popularity in the past decade. Since the inception of televised poker (most notably by ESPN), good online casino gambling sites have invested millions of dollars' worth of advertising on tv networks for the sole purpose of luring poker aficionados to their sites. While advertising for online gambling just isn't legal in several states, these poker websites easily sidestep the legality by advertising "for fun" sites where customers can not use their own money, with a near-identical domain name registered for actual monetary commitment nearby. As such, online poker draws countless new customers each day and fortunes are won and lost at Internet card tables.

Like any type of entertainment, online poker has experts prepared to sell their secrets to the highest bidders.