Online poker strategy is a hot topic throughout the Internet since the explosion of poker's popularity within the past decade. Since the inception of televised poker (most notably by ESPN), online gambling sites have invested millions of dollars' worth of advertising on tv networks for the sole purpose of luring poker aficionados to their sites. While advertising for online gambling isn't legal in many states, these poker web pages easily sidestep the legality by advertising "for fun" sites where customers cannot use their own money, with a near-identical domain name registered for actual monetary commitment nearby. For this reason, safe online gambling site poker draws countless new customers each day and fortunes are won and lost at Internet card tables.

Like any type of entertainment, online poker has experts ready to sell their secrets to the highest bidders.