Online poker strategy is a hot topic across the Internet considering that the explosion of poker's popularity within the past decade. Considering that the inception of televised poker (most notably by ESPN), online gambling websites have invested millions of dollars' worth of advertising on television networks for the sole purpose of luring poker aficionados to their sites. While advertising for online gambling is not legal in several states, these poker websites conveniently sidestep the legality by advertising "for fun" sites where customers cannot use their very own money, with a near-identical domain name registered for actual monetary commitment nearby. As a result, trusted online gambling agent poker draws countless new customers each day and fortunes are won and lost at Internet card tables.

Like any type of entertainment, online poker has experts willing to sell their secrets to the highest bidders.