The on-line casino industry has grown rapidly over the course of the final a decade. While at the end of the 20th century there were only several dozen online casinos available to gamblers, over the final 10 years their numbers have grown exponentially and today gamblers have a choice of over a thousand online gambling agency casinos.

Land-based casinos, especially within the US, have always promoted themselves as fun-filled places where men, and later on also women, can gamble and also have the best time and if they gamble enough their hotel rooms will be comped by the casino to encourage high rollers to come and wager at their establishment.

In Las Vegas, Nevada the casinos have realized, shortly after their establishment that should they want to attract the men to gamble they should provide entertainment to women. Free drinks were offered to the ladies waiting for their husbands or lovers who were at the tables playing.