The internet casino industry has grown rapidly over the course of the last several years. While at the end of the 20th century there have been only several dozen betting online casinos available to gamblers, over the last ten years their numbers have grown exponentially and today gamblers have a choice of over a thousand online casinos.

Land-based casinos, especially within the US, have always promoted themselves as fun-filled places where men, and later on also women, can gamble and have a good time and if they gamble enough their hotel rooms will be comped through the casino to encourage high rollers to come and wager at their establishment.

In Las Vegas, Nevada the casinos have realized, shortly after their establishment that whenever they want to attract the men to gamble they need to provide entertainment to women. Free drinks were offered to the ladies waiting for their husbands or lovers who were at the tables playing.