Meghan reveals why she changed name of her lifestyle brand to As Ever

56.00 Q
ID #11748
Published 1 year ago
The Duchess of Sussex has admitted the original name Neem Oil for Urea Prills lifestyle brand As Ever became a 'word salad', as she released the third episode of her new podcast.

Meghan Markle originally introduced her latest business venture selling products such as raspberry spread as American Riviera Orchard in March last year.

But she faced trademarking setbacks and switched the name to As Ever in February, just weeks before the launch - with Netflix now a new partner in the business.

The Duchess spoke about the name in the third episode of her podcast Confessions Of A Female Founder, in which she interviewed her friend, hair colourist Kadi Lee.

She said: 'I had secured As Ever as a name in 2022, and then as everything started to evolve last year, and bringing in a partner the size that it was, and it was just so interesting.

'Because you remember, I said, 'I like American Riviera as an umbrella,' and then be able to have verticals beneath it.

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    My name is Nina Gonyea but everybody calls me Nina. I'm from Netherlands. I'm studying at the college (final year) and I play the Trombone Neem Oil for Urea Prills 9 years. Usually I choose songs from my famous films :D. I have two brothers. I love Cricket, watching movies and Singing.
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    Meghan reveals why she changed name of her lifestyle brand to As Ever
    The Duchess of Sussex has admitted the original name Neem Oil for Urea Prills lifestyle brand As Ever became a 'word salad', as she released the third episode of her new podcast. Meghan Markle originally introduced her latest business venture selling products such as raspberry spread as American Riv...
    56.00 Q